Felix Capital has closed it’s third fund at $300 million to continue to invest in direct to consumer businesses and in particular creative and consumer startups and platform plays.  Additionally they are expanding to include consumer facing fintech companies.

Technology is changing everything, how we live, how we work, the products we buy, how we buy them and the brands we trust. The customer’s journey is reinvented by the Creative Class’ imagination and entrepreneurship. These new, digital-first products and services reshape our daily lives and our culture. This is the “digital lifestyle” era, the opportunity Felix is going after. Today we announce that we have raised an additional $300m to partner with such brands and entrepreneurs, doubling down on our core thesis.

Portfolio investments include deliveroo, dott, farfetch and peloton to name just a few.